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# Ep. 42: How to Scale a Bootstrapped SaaS to $50k MRR In this episode, we sit down with Alex Rivera to break down the exact playbooks, cold email frameworks, and pricing experiments that took GrowthPulse from zero to $50,000 in monthly recurring revenue without taking outside capital. --- ### Featured Guest **Alex Rivera (Founder of GrowthPulse)** --- ### ⏱️ Key Timestamps & Chapters 00:00 - Introduction & Alex's backstory 04:30 - The first 10 paying customers 12:15 - Pricing mistakes to avoid in year one 24:40 - How to build a referral engine 38:20 - Rapid fire questions & wrap up --- ### 💡 Key Takeaways & Lessons 1. Never launch with a lifetime deal unless you have a clear expansion model. 2. Cold email works when you personalize the first line and offer immediate value. 3. Retention is 5x more profitable than acquisition. --- ### 🔗 Resources & Mentions - GrowthPulse: https://growthpulse.example - Alex's Twitter/X: @alexrivera - Book Recommendation: The Mom Test by Rob Fitzpatrick --- **Enjoying the show?** Leave a 5-star review on Apple Podcasts and Spotify to help other creators discover the podcast!